Kit List

During our filming process, the kit that we will be using includes:


Panasonic HD Camera









Tripod

Handheld Dolly (for tracking shots)

Song Choice

The song that we have decided to use for our project is 'Transition' by Chipmunk

Lip Sync Test

This was a muck about in which myself and two other members of my class experimented with lip syncing!

Album Cover Trial

At first I was unfamiliar with how to use Photoshop. I felt that it was crucial that I made myself comfortable with the software from the early stages of research so that I was able to use it correctly when it came to designing it for real as part of the project. In order to enhance my skills on Photoshop, I watched YouTube videos and gained advice of people who are more familiar with the program than myself. I decided to do the album cover for the artist that I was going to be using for my music video.This is the outcome of my first project:

After making my first CD cover, I was surprised out how simple it was to create. I felt confident with my first design, and therefore challenged myself to make a more complicated cover which would require a lot more intricacy than my initial one. My second effort consisted of more layers, and more fine tuning to create the best image I could. For it, I used the artist Drake:

Videos From The Same Genre: UK Hip-Hop

In each of these videos, we see very similar characteristics which are predominantly used in UK Hip Hop videos. They feature the artist heavily, rarely having shots other than the person performing. This is normally because they aren't as heavily in the mainstream spotlight as other more pop artists. This technique allows their image and brand to become more familiarised with the public. Furthermore, setting is used to either suggest how 'hard knock' their life is, featuring the area that they were born and raised in. an example of this would be an estate in the south London area. Or, it can be glamourised, suggesting how they've come far from their old days where they were living rough, and have now made it to the top. An example of this would be filming on a tour bus or in America.

Distribution

Distribution is how the artist distributes their product to the public. This is done through the agreeing of term and signing a contract, giving the distributor rights to sell the artists music. They can then sell this on to record stores. From this deal, the distributor will be allowed a cut of the profits that the artist makes from selling their CD. An example of music distribution is:


Nova:

All Nova titles are exclusively distributed by Universal Music Operations in the UK & Ireland (Deep Catalogue by GEM Logistics). Nova pre-sells all titles to all major specialist retailers, supermarkets and internet sellers such as HMV, Tesco, Asda, Sainsbury’s, Amazon and Play.com as well as to wholesalers, exporters and the independents. We pride ourselves on prioritising all releases in a clear professional manner and remaining contactable for all labels at all times.
(http://www.novadist.net/services.html)

Ideas

We had the idea to film on a nearby estate in local Roundshaw. This is easily accessible from school, and is also close to where my co-partner lives. The location is perfect, as it is a large housing estate, typical of conventions in UK hip-hop genre.

We also decided that we wanted the artist to have an outstanding-feature, something that will distinguish him from other artist. This could be an item of clothing or a typical style that is unique to that of the artist, making him more recognisable.

We liked the idea of including shots of street names in the area, as it links in with the idea that these artists are proud of their roots.