Tuesday, 20 September 2011

Videos From The Same Genre: UK Hip-Hop










In each of these videos, we see very similar characteristics which are predominantly used in UK Hip Hop videos. They feature the artist heavily, rarely having shots other than the person performing. This is normally because they aren't as heavily in the mainstream spotlight as other more pop artists. This technique allows their image and brand to become more familiarised with the public. Furthermore, setting is used to either suggest how 'hard knock' their life is, featuring the area that they were born and raised in. an example of this would be an estate in the south London area. Or, it can be glamourised, suggesting how they've come far from their old days where they were living rough, and have now made it to the top. An example of this would be filming on a tour bus or in America.

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