Saturday, 17 September 2011

What is a music video, and what is it's purpose?

The wikipedia definition of a Music Video is 'a short film integrating a song and imagery, produced for promotional or artistic purposes'. They are mostly used for promotional purposes, in order to promote the sale of music records. Although these videos as a type have been around for many years, the music video genre is much widely recognised as being discovered by MTV and its culture in the 1980's.

Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos do not interpret images from the song's lyrics, making it less literal than expected. Other music videos may be without a set concept, being merely a filmed version of the song's live performance.

No comments:

Post a Comment